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Who we are

Helping the whole community, 0 to 100

We're an anti-bullying charity based in Thornton-Cleveleys, working across the Fylde coast. Old and young — everybody needs somebody at some point.

The Kindness Counts UK team in their yellow t-shirts at a community event outside Hub 3.

Where it started

It started with a dog

Nic is a real dog. Michelle wrote a book about him — A Puppy’s Story — and that book is the reason this charity exists. It’s a story about kindness turning up when it’s needed, which is more or less the whole idea.

Nic is our mascot now. He’s on the certificates children get when someone nominates them for an act of kindness, and he’s the one keeping them company in our learning section.

Read Nic’s story
Nic, the Kindness Counts UK mascot dog, in a yellow t-shirt.

Our work

What we actually do

In schools

We give schools resources their own pupils have asked for — buddy benches, planters, bird feeders, uniforms for families who can't stretch to them. The requests come from youth champions, pupils who know what's needed because they're the ones being told.

At the hubs

Three hubs, open Monday to Saturday. A sensory room for autistic and dementia visitors. A room where children being bullied can talk to someone. Meeting rooms. A soft play area. A charity shop and a gift shop that help pay for the rest.

With families

Children who fell behind with reading during covid, and home-schooled children, come in to learn. Parents come with them — we're not a nursery and we don't teach in their place. We give them somewhere to do it and something to work from.

For other charities

We're one of the few charities that collects for other charities. Our recycling buckets gather items — clothes, food, all sorts — for seven other local causes.

Youth champions

85%

of children wouldn’t tell a parent or a teacher. They’d tell a classmate.

Working with Lancaster University, we surveyed 400 schools. That finding shapes everything: rather than asking children to come to adults, we work with the classmates they’d go to anyway.

How it works
A child posting a kindness postcard into a brightly painted box.

For the record

The formal bits

Useful if you're a school, a funder or anyone deciding whether to trust us.

Registered charity number
1195961 (England)
Registered address
138 Victoria Road West, Thornton-Cleveleys, Lancashire FY5 3LG
Registered with Companies House
Yes
VAT registered
No
Staff
All unpaid volunteers
DBS checks
Enhanced, standard or basic depending on the role
Area covered
The Fylde coast

Checking us out?

Quite right too. Our safeguarding policy sets out how we work with children, and every volunteer is DBS checked before they start.